Employee Engagement Strategies to Improve Results

Employee engagement is of paramount importance in every business. This is because it drives results. It’s easy for a team to perform and achieve its goals when they are engaged. This is not possible if the appropriate employee engagement strategies are not used. The good thing about this is that there are various strategies involved.

  • Conduct Surveys

Big and small businesses alike conduct surveys both outside and within. The initiative should be something that the employees trust to bring positive results. These surveys should be reasonably frequent and should focus on employees. It includes the working environment.

When a survey is conducted and issues are raised, the business should strategize on how to solve the problems. Give feedback to the employees, state the plan of action and assure the employees that the leaders are fully committed to it.

  • Use the Appropriate Medium of Communication

Technology has made it easy to communicate and this way, it’s easier to boost your employee engagement. Communication is key in running any business regardless of the industry. This helps to keep the employees engaged.

A multi-step communication model is highly recommended rather than using one. Whenever possible, face-to-face communication should be the way to relay information while emails and webinar are also effective. It’s actually possible to hold conference meetings even from remote areas.

  • Involve Them in Company Decisions

An employee will feel more important when they are involved in company decisions. This is a strategy that also creates a sense of belonging which is important in every business. The best way to involve them is to have a leader in every department.

Whenever decisions need to be made in the company, they forward their suggestions to the leaders who then present them to the management. It creates a significant feeling of being valuable.

Why is Employee Engagement Important?

Employee engagement is important in all aspects. When the ideal strategies are utilized, employees are able to tell what is expected of them, they will have the resources for their roles, they are rewarded, they trust their leaders, their opinions matter and they have the opportunities to do their best. All this comes down to a successful business.

For any business to be successful, employee engagement is critical. The first thing that every leader should do is to evaluate how engaged employees are in the business. If there is a gap anywhere, the management should focus on improving engagement. This way, employees will feel valuable and as a result, there will better performance.

Significance of Ethically Running a Business

As a business owner, you should ensure that your organization adheres to the moral principles that guide every business. Ethics in business plays a significance role in its success. It is easy to understand the importance of running a business ethically regardless of the industry you are in.

  • A Way of Building Trust

Clients and other stakeholders want to do business with an organization that they can trust. You do not want to lose out on important business for unethical practices. By operating your business ethically, you build a reputation. Clients will have trust in your company which is good for survival in a highly competitive world.

  • You Build a Positive Environment

Companies that face a high employee turnover waste a lot of money. By practicing moral principles in your business, you are creating a positive work environment. This is possible when you hire, help employees to develop and doing what is necessary to retain them.

When you create such an environment, there will be a positive vibe, employees will have a good relationship with each other and they will develop a sense of ownership towards the business. It is also a great way to attract more employees.

  • It’s Easy to Remain in Compliance with Laws

The law has it clear on how businesses should behave. Having business ethics in your organizations ensures that you are in compliance with the specific rules which also protect you against lawsuits. Breaching of law could lead to heavy fines and at times cancellation of licenses.

  • Creates a Strong Public Image

The modern world is fast-paced and consumers are more aware of how businesses should behave than they were a decade ago. They monitor the behavior and if there is anything negative, you will find it in social media. No business wants this to happen.

By applying business ethics in the day to day operations of a business; your organization will be creating a strong reputation. A reputation, that speaks for itself in the marketplace.

  • Promotes Accountability

There is something about a business that has business ethics. It creates an environment whereby everyone knows what is expected of them. From the top executives, employees to suppliers, they know what is wrong and what is right. The good thing about this is that it boosts performance and accountability of time and other resources.

Mutual respect, integrity and best interests of a business can be achieved when an organization is run ethically. The way the business is run will not only have an impact on the employees and the stakeholders, but it will also have an impact on the society thus business ethics should be adhered to on a daily basis.

Reason Why Internet Marketing Is the Way to Go

One of the most important marketing strategies today is internet marketing. As more consumer opt for research and shopping for products and services online it is clear that if businesses are not creating an online presence they are missing out.

Take for example this dog walking company dogwalkerseasternsuburbs.com, they conduct their entire business online. By using local listings in directories and other online marketing strategies they are earning good rankings in Google for their services. This has helped them acquire new business to support their growth. A decade ago this would not have been possible!

We must remember that consumers first do preliminary research on products and services they wish to purchase, then they inquire about prices and sales terms.

It’s Cost-Effective

Online marketing is considered to be cost-effective for various reasons. One is because you do not have to pay for marketing products and services on print media. There are plenty of marketing costs involved when you opt for traditional ways of marketing that it becomes a challenge to increase your conversion rates.

This is how internet marketing will save you money. Employees will not have to ask for overtime pay as the business tries to meet its marketing target.

 A Perfect Way to Personalize Marketing

Using customers purchasing history, preferences and tracking their website visits, a business is in a better position to create customer profiles. One importance of this is that you can personalize marketing campaigns to reflect the interests of each customer. This is a perfect way to give them what they are looking for from time to time.

 It’s Easy To Reach Out To More Customers

There is no limitation on the number of potential customers you can reach out to with internet marketing as long as they have access to the internet. It’s a way to reach out to global clients.

The reason you can reach out to more customers is that in the modern day, people are shopping while on the go, at the comfort of their office or house. This has also increased the number of savvy shoppers.

A Business Build a Solid Relationship with a Customer

This is of great importance to every business. It’s easier to keep communication live through instant messaging and emails. When a customer receives a personalized marketing advert, they get this sense of appreciation that is incomparable to what they see in print media. This is enough trick to increase customer retention and keep happy customers.

It’s A Convenience Way to Market

As a business, you need convenience in the operations. You do not want your staff to be running up and down from one media house paying for adverts.

As you reach out to more customers via online marketing, you will also be saving money and enjoying personalized communication with your customers. It is important that your potential and existing customers access your marketing campaigns from wherever they are.

Things You Should Never Do During A Business Meeting

Meetings are a very important part of every business organization. Managers and top business executives spend a large chunk of their time in business meetings and conferences. If you are new to the business world, you need to quickly make a commitment to attend these meetings. But you need to have it in mind that there are certain behaviors that are unacceptable.

In this article, we are going to be looking at some things you should never do during a business meeting.

  1. Checking your phone regularly

There are tons of reasons why you may want to check your phone. You may be skimming through work-related emails or may be expecting a very important call. There are tons of ways for you to justify why you are checking your phone during a business meeting. But in the end, they are not going to hold up. You are going to be seen as unprofessional.

Ensure that your phone is on silent during a meeting. Only check your phone when you feel a buzz. If you happen to receive a message, during a meeting, wait for some time before responding to it.

  1. Typing on your laptop.

It is good to take note on your laptop during a very important discussion or talk. That said, you need to have it in mind that there is a difference between typing a few points and writing the entire presentation. Typing constantly is going to distract and annoy your colleagues. If you must note things down on your laptop, then do it discreetly.

  1. Disrespecting your workmate

You may have the urge to talk down to a co-worker if his presentation uses the same phrases over and over again. But the truth is that there is never an excuse to be disrespectful. Muttering or making unpleasant comments is not a good idea become someone might notice it. The next time someone says something to you, resist the desire to react and do all you can to keep yourself under control.

  1. falling asleep

Sleeping during a business meeting can hurt you in a lot of ways. For starter, you are going to be seen as disrespectful.  If you feel tired before a meeting, take some coffee to boost your energy levels. Or better still you can take a quick break to the restroom.

Applying the tips in this article will make you become a better business person.

How Do I Market Business Consulting Services in Singapore

Double taxation guarantee agreements, strong intellectual property laws, and investment guarantee agreements are some of the incentives that make Singapore an ideal country in the Asia-Pacific region to set up a business. Over the last decade, the number of foreign and local companies has increased by more than 50%. This trend has, in turn, resulted in an increase in demand for professional business consultancy services.

If you are an expert in a particular industry or niche, you can profit by helping other companies make informed decisions and resolve problems. Here are tips on how to market your business consulting services in Singapore.

Join Singapore Business Advisors and Consultants Council

Singapore Business Advisors and Consultants Council (SBACC) is a professional body that enforces Practising Management Consultant certification. As a member of this organization, you will be recognized as an authority by not only companies in the private sector but also various government agencies such as IE Singapore, WDA, and SPRING Singapore.

Network with Industry Leaders to Get Speaking Engagements

Networking with industry leaders will help you to secure speaking engagements that will expand your clientele base and audience. For example, if you are an expert in online marketing in Singapore, you may be invited to speak at seminars and business conferences such as the Annual International Conference on Computer Games, Multimedia, and Allied Technologies.

Finally, you need to have a website to connect with entrepreneurs and company directors who require business consulting services. Search engine marketing strategies such as PPC will also help you to advertise your brand online by strategically placing ads on SERPs whenever someone searches for your target keywords.

Do you know about these Biggest Business Mistakes in History? Know how to avoid them!

Making mistakes is a part of human behavior. Learning from mistakes is great and valuable. But there are two ways to do that. Make your mistake and learn or study what can go wrong by others mistakes.

Check out following business blunders in history with how to avoid it tips.

New Coke

Coca-cola Company decided to remove its signature drink in 1985 and introduced a new signature drink named New Coke. By the late 1970s, Pepsi was taking market share of Coco-Cola. Coke’s market research concluded that the problem was its flavor. Pepsi was winning it all by those changing taste. So coke came up with New Coke idea.

Coke underestimated the power of brand loyalty and so the new product highly failed on the market.

How to avoid tip – If you are doing something good keep doing it. The other might not be able to snatch your loyal customers. If you do such kind of mistake, you probably won’t get as lucky as Coke did.

JCPenney

For a long time, JCPenney was the go-to discount clothing retailer. They had more than thousands of stores offering the low price. Everything changes when the company hired former Apple retail boss Ron Johnson to take over as CEO in 2012. Johnson made many mistakes from changing company’s logo for three times in three years into pushing brands like Levi’s to open their mini store inside JCPenney. He even fired company’s long-term advertising agency. All he did was a major fail.

How to avoid tip – Don’t try to be something you’re not, ever! Change is good but meaningless change is worst.

PETS.COM

PETS.COM reminds us a sock puppet. The company went into its own hype ignoring fundamentals. Hummer Winblad the owner of the company didn’t bother to perform any independent market research. Ware there even customers interested in the home delivery of fake mice and rubber bones?  Investor’s $50 million disappeared into the name of history just like.

How to avoid tip – Never take the power of market research for granted. Develop a business plan before you execute the actual one.

EDSEL

EDSEL is an example of spending a lot in market search and then ignoring it.

During the mid-1950s Ford spent millions of dollars to its researchers to develop a new mid-priced brand that will stand out in the market. But in three years EDSEL journey, FORD only managed to sell 118,000 of them. They lost almost $250 million. If we study what went wrong, the first thing comes to mind is the name. Ford spent good time and money after name research but at the end, Ford’s chairman picked EDSEL (the name of founder’s late son).

How to avoid tip – Follow the research and especially when you spent the good fortune after it.

Tie up of Quaker and Snapple

Snapple was a huge hit at small retailers in the 90s. Quaker thought the tie-up could make billions of money. So they paid $1.7 billion for Snapper. But the other competitors like Coco Cola took the market over by introducing the product like Fruitopia. So the tie-up turned out to be a big flop for Quaker. In 1997, Quaker sold Snapple for $300 million. How to avoid tip – Always see your competitors move and especially when you’re planning something big.

There’s a quick lesson to learn from all these mistakes made by big companies.