Reason Why Internet Marketing Is the Way to Go

One of the most important marketing strategies today is internet marketing. As more consumer opt for research and shopping for products and services online it is clear that if businesses are not creating an online presence they are missing out.

Take for example this dog walking company dogwalkerseasternsuburbs.com, they conduct their entire business online. By using local listings in directories and other online marketing strategies they are earning good rankings in Google for their services. This has helped them acquire new business to support their growth. A decade ago this would not have been possible!

We must remember that consumers first do preliminary research on products and services they wish to purchase, then they inquire about prices and sales terms.

It’s Cost-Effective

Online marketing is considered to be cost-effective for various reasons. One is because you do not have to pay for marketing products and services on print media. There are plenty of marketing costs involved when you opt for traditional ways of marketing that it becomes a challenge to increase your conversion rates.

This is how internet marketing will save you money. Employees will not have to ask for overtime pay as the business tries to meet its marketing target.

 A Perfect Way to Personalize Marketing

Using customers purchasing history, preferences and tracking their website visits, a business is in a better position to create customer profiles. One importance of this is that you can personalize marketing campaigns to reflect the interests of each customer. This is a perfect way to give them what they are looking for from time to time.

 It’s Easy To Reach Out To More Customers

There is no limitation on the number of potential customers you can reach out to with internet marketing as long as they have access to the internet. It’s a way to reach out to global clients.

The reason you can reach out to more customers is that in the modern day, people are shopping while on the go, at the comfort of their office or house. This has also increased the number of savvy shoppers.

A Business Build a Solid Relationship with a Customer

This is of great importance to every business. It’s easier to keep communication live through instant messaging and emails. When a customer receives a personalized marketing advert, they get this sense of appreciation that is incomparable to what they see in print media. This is enough trick to increase customer retention and keep happy customers.

It’s A Convenience Way to Market

As a business, you need convenience in the operations. You do not want your staff to be running up and down from one media house paying for adverts.

As you reach out to more customers via online marketing, you will also be saving money and enjoying personalized communication with your customers. It is important that your potential and existing customers access your marketing campaigns from wherever they are.

Things You Should Never Do During A Business Meeting

Meetings are a very important part of every business organization. Managers and top business executives spend a large chunk of their time in business meetings and conferences. If you are new to the business world, you need to quickly make a commitment to attend these meetings. But you need to have it in mind that there are certain behaviors that are unacceptable.

In this article, we are going to be looking at some things you should never do during a business meeting.

  1. Checking your phone regularly

There are tons of reasons why you may want to check your phone. You may be skimming through work-related emails or may be expecting a very important call. There are tons of ways for you to justify why you are checking your phone during a business meeting. But in the end, they are not going to hold up. You are going to be seen as unprofessional.

Ensure that your phone is on silent during a meeting. Only check your phone when you feel a buzz. If you happen to receive a message, during a meeting, wait for some time before responding to it.

  1. Typing on your laptop.

It is good to take note on your laptop during a very important discussion or talk. That said, you need to have it in mind that there is a difference between typing a few points and writing the entire presentation. Typing constantly is going to distract and annoy your colleagues. If you must note things down on your laptop, then do it discreetly.

  1. Disrespecting your workmate

You may have the urge to talk down to a co-worker if his presentation uses the same phrases over and over again. But the truth is that there is never an excuse to be disrespectful. Muttering or making unpleasant comments is not a good idea become someone might notice it. The next time someone says something to you, resist the desire to react and do all you can to keep yourself under control.

  1. falling asleep

Sleeping during a business meeting can hurt you in a lot of ways. For starter, you are going to be seen as disrespectful.  If you feel tired before a meeting, take some coffee to boost your energy levels. Or better still you can take a quick break to the restroom.

Applying the tips in this article will make you become a better business person.

How Do I Market Business Consulting Services in Singapore

Double taxation guarantee agreements, strong intellectual property laws, and investment guarantee agreements are some of the incentives that make Singapore an ideal country in the Asia-Pacific region to set up a business. Over the last decade, the number of foreign and local companies has increased by more than 50%. This trend has, in turn, resulted in an increase in demand for professional business consultancy services.

If you are an expert in a particular industry or niche, you can profit by helping other companies make informed decisions and resolve problems. Here are tips on how to market your business consulting services in Singapore.

Join Singapore Business Advisors and Consultants Council

Singapore Business Advisors and Consultants Council (SBACC) is a professional body that enforces Practising Management Consultant certification. As a member of this organization, you will be recognized as an authority by not only companies in the private sector but also various government agencies such as IE Singapore, WDA, and SPRING Singapore.

Network with Industry Leaders to Get Speaking Engagements

Networking with industry leaders will help you to secure speaking engagements that will expand your clientele base and audience. For example, if you are an expert in online marketing in Singapore, you may be invited to speak at seminars and business conferences such as the Annual International Conference on Computer Games, Multimedia, and Allied Technologies.

Finally, you need to have a website to connect with entrepreneurs and company directors who require business consulting services. Search engine marketing strategies such as PPC will also help you to advertise your brand online by strategically placing ads on SERPs whenever someone searches for your target keywords.

Do you know about these Biggest Business Mistakes in History? Know how to avoid them!

Making mistakes is a part of human behavior. Learning from mistakes is great and valuable. But there are two ways to do that. Make your mistake and learn or study what can go wrong by others mistakes.

Check out following business blunders in history with how to avoid it tips.

New Coke

Coca-cola Company decided to remove its signature drink in 1985 and introduced a new signature drink named New Coke. By the late 1970s, Pepsi was taking market share of Coco-Cola. Coke’s market research concluded that the problem was its flavor. Pepsi was winning it all by those changing taste. So coke came up with New Coke idea.

Coke underestimated the power of brand loyalty and so the new product highly failed on the market.

How to avoid tip – If you are doing something good keep doing it. The other might not be able to snatch your loyal customers. If you do such kind of mistake, you probably won’t get as lucky as Coke did.

JCPenney

For a long time, JCPenney was the go-to discount clothing retailer. They had more than thousands of stores offering the low price. Everything changes when the company hired former Apple retail boss Ron Johnson to take over as CEO in 2012. Johnson made many mistakes from changing company’s logo for three times in three years into pushing brands like Levi’s to open their mini store inside JCPenney. He even fired company’s long-term advertising agency. All he did was a major fail.

How to avoid tip – Don’t try to be something you’re not, ever! Change is good but meaningless change is worst.

PETS.COM

PETS.COM reminds us a sock puppet. The company went into its own hype ignoring fundamentals. Hummer Winblad the owner of the company didn’t bother to perform any independent market research. Ware there even customers interested in the home delivery of fake mice and rubber bones?  Investor’s $50 million disappeared into the name of history just like.

How to avoid tip – Never take the power of market research for granted. Develop a business plan before you execute the actual one.

EDSEL

EDSEL is an example of spending a lot in market search and then ignoring it.

During the mid-1950s Ford spent millions of dollars to its researchers to develop a new mid-priced brand that will stand out in the market. But in three years EDSEL journey, FORD only managed to sell 118,000 of them. They lost almost $250 million. If we study what went wrong, the first thing comes to mind is the name. Ford spent good time and money after name research but at the end, Ford’s chairman picked EDSEL (the name of founder’s late son).

How to avoid tip – Follow the research and especially when you spent the good fortune after it.

Tie up of Quaker and Snapple

Snapple was a huge hit at small retailers in the 90s. Quaker thought the tie-up could make billions of money. So they paid $1.7 billion for Snapper. But the other competitors like Coco Cola took the market over by introducing the product like Fruitopia. So the tie-up turned out to be a big flop for Quaker. In 1997, Quaker sold Snapple for $300 million. How to avoid tip – Always see your competitors move and especially when you’re planning something big.

There’s a quick lesson to learn from all these mistakes made by big companies.